conceptual project
As We May Shop
SAP and DreamWorks co-innovation to tackle next-generation online shopping.
fashion forcast
We created an animation depicting the vision for shopping in the future using SAP HANA real-time database and DreamWorks 3D technology.

Leading the way by initiating a storyline that resonates with the female fashionista, we defined a futuristic vision of UX as it relates to social shopping.
strutting your stuff
We created UI screens to showcase the conceptual innovations that Hana technology could one day make possible. In close collaboration, DreamWorks developed characters and beautiful imagery to weave together a narrative that brings to life the concept to life.
in a changing world
Creating a conceptual project for the world of online shopping, we put forth an innovative experience that is both integrated into daily life and extremely enriching for the user. It’s not just a tool or an app, it’s a new way to engage with our world that is continuously becoming more and more intertwined with evolving technology.